Tech Dirt

Is the Customer Always Right?

I have read so many articles about this topic over the years. It is what we were grown up on, a phrase that has to be more figurative than anything else, or there would be no businesses, profitable ones at least.

I have no problem whatsoever with the premise of the articles, but I've come across far too many small businesses that view this age old saying "the customer is always right" as a lone justification for taking abuse at the hands of life sucking customers. I believe in a better saying that allows customer and business to work together. The Right Customer is Always Right.

Now, here's what I mean by that. There is absolutely nothing wrong, in fact there's everything right, with building a culture of making the customer thrilled at every turn, but you can't adopt the mentality without two things firmly in place first.

Read more at: http://www.ingenux.com/viewnewsletter.php?date=Apr.10&status=pull#LETTER.BLOCK14