TECH DIRT
by David Lason
With the massive influence of the internet on the business marketplace today, bringing targeted traffic to your website is critical to sustaining the success of your business and making sales. Search engine optimization, or SEO services, are the fundamental way to create the high traffic levels needed to make your online business a success.
No other online marketing method even comes close to producing the kind of results that SEO marketing does. With over 80 percent of all hits to websites originating from search engines, SEO tools provided by a reputable SEO company are the best solution for quickly generating traffic to your website.
Yielding high rates of ROI, organic SEO services are the best way to earn long term dividends when compared to almost all other marketing strategies, including Pay-Per-Click advertising. Organic search engine optimization (SEO), with the help of an SEO skilled company, will establish a strong internet presence for your site by optimizing your web pages and increasing your link popularity. This is very important to your internet marketing strategy, as over 70 percent of search engine users choose to visit sites that are ranked in the top ten. Organic SEO services also help prepare your site for Pay-Per-Click advertising, which allows you to achieve top search engine placement with short term results, by paying for keywords related to your product or service.
Understanding effective SEO tools will help you avoid bad SEO practices such as keyword stuffing, keyword dilution, duplicated and illegal content, and invisible text. Instead of paying for a high priced SEO workshop or spending hours reading SEO blogs, read on to understand the necessary SEO basics for a successful internet marketing strategy.
* Website Content: The content of your site should strike a balance between what the search engines are looking for, and what the visitors of your site will be interested in reading. The content you provide should be formatted to be SEO friendly, with well structured pages that include clear headings, subheadings, descriptive page titles, and other page text.
* Keyword Research: The success of SEO services depends on determining which of the terms relevant to your business that people are most often searching for. Keyword research is analysis undertaken to identify the appropriate keywords to use in page titles, headers, subtitles, page copy and internal linking, in order to reach the highest number percentage of your target audience.
* Link Building: A crucial step in providing SEO services is developing relevant links to your site, at a quality level that will make your site more important in search engine rankings. Able to produce almost immediate results, linking campaigns build keyword rich inbound links to your site.
* Optimizing Site Architecture: Vital to effective SEO services, strengthening the navigation structure of your site by developing inter-page relationships, inner-site linking and page linking, will ensure search engine spiders can pick up the content on your site. An SEO consultant can index your pages, remove session Ids, and address other barriers to a search engine friendly site.
* Meta Tag Optimization: Meta tags provide information about a web page, and are employed to help search engines categorize information correctly to increase your natural search engine rankings.
With a completely custom approach based on your requirements and goals, Ingenux provides all of these organic SEO services and more, to businesses of all sizes. An internet business consulting agency that is passionate about creating innovative web solutions for end users, the steps involved in our SEO marketing process are:
1. Business Domain Analysis: Our SEO services start with your business domain analysis. We analyze your business, closely study your competitors, determine the true value of each click, formulate the click to conversion process, perfect the interactivity of your website, and maximize its usability.
2. Website Analysis: The next step is to analyze your website. We closely study all the technical aspects of your website related to search engines. Our experts will come up with a detailed report of your existing website, and a list of recommended improvements.
3. Keyword Analysis: An SEO expert will analyze all of the keywords related to your business. You can also provide a list of keywords by priority. Our team will formulate the value of each keyword, and define a priority list. Analysis includes the study of competitor websites, determining the PPC value of each keyword, researching current position, creating a timeline for ranking improvement, associating external linking, associating internal depth, developing a priority breakdown, and further optimization stages. Our unique in-depth research and maximum keyword emphasis technique create an extremely powerful strategy for your SEO marketing campaign.
4. Internal SEO tools development: At this stage, we will combine all three analyses and provide a game plan for SEO services that will maximize the return on your investment. We will consider your budget, and offer a solution that will give you the highest returns.
5. External SEO: Once your website is technically optimized, an experienced SEO consultant will work towards link popularity. This process includes directory submission, blog marketing, article submission, press release creation and submission, link building, and social media optimization. Our research department is always looking for the most efficient means of making your website more popular. Our dedication and constant work provides long lasting results with the SEO services we provide.
Contact Ingenux today at 877-484-9025 to learn how to grow your business online.
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